In this book, Neil Murray and give clear and precise answers to these
questions. They offer such techniques to help business people pro-
to fight and to tie customers to their business, gradually transforming them into
an ardent supporter of the given company. Authors like view
advertising opportunities of different media and provide parity
Kie recommendations as the most efficient use of newspapers, radio,
TV, postal services, etc.
In addition, in the course of reading the book you will infect enthusiasm Murray
and Neil, their attitude to business. The desire to help business people pre-
beating success is felt on every page, and easy writing style
make you eagerly flip through page after page of desire
know of anything else.
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