Diploma Project trade discounter format

Introduction 4

1. Analysis of the effectiveness of the trading activity of the shop of "Seventh Region" 6

1.1. Analysis of economic activity of the enterprise. 6

1.2. Analysis of factors internal and external environment of the enterprise 17

1.3 Study trade activities of the enterprise 26

1.4 The study of consumer preferences

Kalachinsk when choosing a trading format 33

1.5 Executive Summary 45

2. Development of the project changes the trading format of "The Seventh Region" 46

2.1 Selection and justification for shopping format of "The Seventh Region" 46

2.2 Design of the trading hall of "The Seventh Region"

in accordance with the format of "Hard Discount" 48

2.3 Design of trade and technological process

LLC "Seventh Region" 55

Conclusion 63

References 67

Applications 68